No more hollow-sounding laminate floors with unrealistic, shiny finishes. As close to wood as you can get, water-proof luxury vinyl is the most popular and cost-effective flooring on the market today. Embossed-in-registration (E.I.R.) flooring choices are smart, real looking, and budget friendly. One of our flooring sources describe this flooring like this: "EIR is a manufacturing technique we use to create a grain consistent with the photographic image on the laminate board. Benefits of EIR- Intensifies depth, texture and natural look of the floor It accentuates the design; especially when light is reflected off the surface It allows for micro-grout lines and precise detailing." These beautiful floors ultra-realistically simulate wood and are 100% waterproof. Our flooring is typically better flooring than that offered by big-box stores. Low, price-point flooring options are available everywhere, but be careful- you get what you pay for... Call today to schedule a free measure from one of our friendly team of experts. You can also stop by and look at samples in our showroom. To find out more about how we can help, contact us at (801) 872-7220 for a quote.